How important links are
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January 8, 2009
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  Mover Home » Add your company » How important links are

How important links are

 CLIMB TO THE TOP OF THE SEARCH ENGINE RANKINGS

 Download this article in "Word".

In this page:
  1. Google pagerank explained.
  2. Building link popularity.
  3. Important parameters while building link popularity:
  4. How can JustMoving.org and JustMovers.org help you.
  5. Other resources and tools.

1. Google PageRank explained

PageRank is the measure of importance Google assigns to a Web page on a scale of 1 to 10. You can check the PageRank value of every page you visit by downloading the Google Toolbar.
Download Google toolbar: http://toolbar.google.com

Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your Web site.

This algorithm has not only helped provide authentic and quality information, but also has made it very difficult for site owners and webmasters to cheat their way to top rank.
Page Rank in Google's own Words:
http://www.google.com/technology/
http://www.google.com/webmasters/4.phpl

2. Building link popularity

What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. The Search Engines consider your site more important and rank it higher if several other sites link to your site.

Building Link Popularity helps your Web site gain PageRank.
A higher PageRank enables your site to rank higher in Search Engines with competitive keywords.

More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista, etc. rely on off-page factors such as Link Popularity to determine how important your site is in order to rank it in search results.

3. Important parameters while building link popularity

Building Link Popularity is a great way to help your site gain competitive PageRank (PR). Links from other sites also send direct visitors to your site. A little care in developing links will go a long way in getting your site ranked high in Search Engines.

(A). PageRank (PR) of the linking page

PR of the linking page, one of the most important factors, determines how much valuable importance is passed on to your page. The higher the PR of the page linking to you, the higher the value you get.

Each link to your Web site is considered a vote. If your neighbour states in public that you are very trustworthy, or that you are his best friend (Google PageRank 2), this is of course a less important vote than when the Prime Minister of your country says the same (Google PageRank 9).

Justmoving.org and Justmovers.org show a PageRank 5 !!

(B). Industry relevance

Search engines give higher importance to links pointing to your site from your own industry segment as opposed to those from unrelated industries.
A link on a site about motor sports will do very little good for a restaurant site, however a link in a food services directory will likely have high relevance.

Both JustMoving.org and JustMovers.org are moving companies related websites !!.

(C). Page relevance

Most sites offering links have several categories listed on their sites. Try to get a link from a category that closely matches your own industry.

For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try to identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages, etc.
If the concerned site has a directory on hotels, you should request a link in that category, since a link from that page would be most relevant to a hotels site, and would therefore give you the most benefits.

An algorithm called “Applied Semantics” determines the industry relevance of a page within a site. The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page. Applied Semantics estimates the industry segments that are relevant to a particular page.

If the link to your page is coming from your specific business segment, you are likely to draw more benefit.

JustMoving.org and JustMovers.org let you select the right page for you !!
(Florida moving companies page, Miami movers or we can create the right page for you).

(D). Anchor text

Anchor Text is the visible hyperlinked text on a Web page. Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site.

With JustMoving.org and JustMovers.org you can select and update your own keywords anytime !!

(E). Dynamic link pages

You should also watch out for link pages that are generated dynamically. Chances are that such pages have not been indexed, which means that a link from such a page would not benefit you.

Some dynamic link pages are intentionally generated in such a way so as to prevent them from being indexed. Some unscrupulous webmasters do this to trick you and to prevent any PageRank leaking from their site to yours. Links from such pages do not yield you any benefit.
Examples of dynamic links include URLs containing symbols such as “?” or “&”.

All Justmoving.org and Justmovers.org WebPages are static !!

(F). JavaScript link pages

It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links embedded within Flash.

These are some of the tricks unethical webmasters use. While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.

Justmoving.org and Justmovers.ord don't use Flash or JavaScript !!

(G). Redirected links

A link that is first redirected to another page within your partner site before pointing to your site is a redirected link.

You should watch out for such links, as search engines do not give weight to redirected links. It is very unlikely that your site would draw any benefit from a redirected link.

Links in Justmoving.org and Justmovers.org are direct links (never redirected) !!

(H). Framed sites

Avoid getting links from framed sites as Search Engines cannot read texts within frames. A link placed on a framed site would not give your site any benefit, as Search Engines would not be able to recognize such a link.

Justmoving.org and Justmovers.org don’t use frames !!

4. How can JustMoving.org and Justmovers.org help you

We can help you to improve your link popularity:
  • A link in TWO PAGES with a good PageRank.
  • A link in TWO industry related sites.
  • A link in TWO relevant pages.
  • You will select your own text anchor.
  • Two direct links (no frames, no JavaScript, no redirected, no dynamic…).
Submit your site now: http://www.justmovers.org/mo/addurl.asp

Our advantages:
  1. Low cost: Two links will cost only $85 USD, for 1 year!
    It’s much cheaper than other opportunities. See some examples at:
    http://text-link-ads-inventory.com/pagerank5.html
    http://text-link-ads-inventory.com/real-estate.html
  2. Relevance: All pages are about “moving industry”, giving a high relevance to partners’ sites.
  3. Increase traffic: Our partners’ sites are listed in the first positions, so our visitors can go through the link to your page.
  4. Three extra months: Submit your website before January 31st and you will have 3 extra months at not cost (Pay 12 and get 15 months).
Submit your site now: http://www.justmovers.org/mo/addurl.asp

5. Other resources and tools

Some useful articles (and tools) on the Internet:
  • How to use Anchor text in backlinks
    http://www.seo-guy.com/seo-tutorial/backlinks-anchor-text.html
  • Link Anchor Text as a Marketing Tool
    http://www.seochat.com/c/a/Search-Engine-Marketing/Link-Anchor-Text-as-a-Marketing-Tool/
  • Check your own link popularity:
    http://www.marketleap.com/publinkpop/
Submit your site now: http://www.justmovers.org/mo/addurl.asp

© 2005 www.JustMovers.org


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